Top 100 Movies

A certain formerly well-respected magazine, in what has become a common desperate ploy for magazines, has posted a top 100 movies of all time list. This list will surely lead to only debate and discussion, and have people talking about what the magazine said and how they were right/wrong. This is all of course just to get you to mention the name of the magazine and be interested enough to go buy a copy. Why can't magazines do research and report on actual interesting stories, instead of making up crap to get the magazine name mentioned on the news?